Our science-based process and nature-centric approach are the generators of SDI’s thoughtful solutions. We figure that with 3.8 billion years of trial and error, mother nature is on to something. Those evolutionary lessons influence the filter on our design lenses. So by examining the processes and pattern formation of the natural sciences (e.g., physics, chemistry, math and biology), our discoveries can help us build a model for creating robust connections between meaning, emotion and aesthetics in our project work, and for constructing systemic processes that make sense. We dub this work graphic ecology.™ Founded in 1989, Shelby Designs (SDI) is a small-but-mighty, full-service, customer-obsessed design firm. We believe a cohesive, story-telling brand creates results by promoting credibility and fostering confidence. To that end, and to each project we bring deep engagement. We offer diverse talents and an unusually wide range of thinking about things like tactics, marketing, potential, multiple meaning, aesthetics, attention and sustainable design. We pride ourselves in establishing lasting professional relationships with our clients and contacts that span career moves, and recently, generations.