TUDOR is an award-winning Swiss watch brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when "The Tudor" was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more affordable price point. Because of their robustness and affordability, throughout their history TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos or 1926. Since 2015, TUDOR has also offered mechanical Manufacture movements with multiple functions and superior performance. Born To Dare with David Beckham, Jay Chou, Beauden Barrett, Morgan Bourc’his, and more.