Fad International is a Vertically Integrated Corporate Firm that Owns, Manages and Executes its own innovative trendy brands. Fad International is owned by a Saudi Award Winning Entrepreneur. Established with the launch of femi9 in 1999, Fad International Ltd. Co., a Fashion retail company known for its two fashion brands femi9 and Vivid Flair London, has announced the launch of thelevele.com, their Fashion & Beauty e-commerce website in the GCC. This launch strengthens the group’s commitment by providing its wide customer base with a simple, convenient and customer-friendly online shopping experience.