Same Tenacity. New Look. 7 Second Strategies is now SVN Public Relations! The Rule of 7 is an old marketing adage that dates back to the 1930’s. It refers to the idea that a consumer has to be exposed to your brand at least 7 times before buying into your product or idea. Market research has since revealed that the actual number of times a brand needs to be seen depends on a lot of different factors, but “7” remains an appropriate ballpark to strive for. The name of our company, SVN Public Relations, is a nod to old school media savvy fused with our new school, data-driven mindset for success. We believe that a winning public relations operation is best run with the discipline and detail of a political campaign: constant analysis, quick to pivot, and intuition backed by fact. Media placement is as much about quality as it is about quantity, and we make your 7 count.