Inplay Matrix is a B2B sportsbook technology provider. Inspired by the technology wave disrupting the sports betting industry, Inplay Matrix was founded in 2009 to provide online gaming startups with exciting content and cutting-edge technology to match industry incumbents. With a clear focus on innovation and customer needs, Inplay Matrix has grown to become a leading B2B provider of sports betting software to sports betting operators, big and small alike. Our service ranges from a turnkey sportsbook with a modern UI to a managed trading API upon which to build your very own unique sportsbook UI/UX. All powered by tried and tested trading algorithms, premium data feeds, scalable infrastructure, and experienced trading and risk management teams. With our technology, you are assured of a high quality and reliable sports betting experience for your customers.