Electra Afikim Ltd. was founded in 2008, as part of Israel's transportation sector reform, which allowed privately held companies to compete in operating transit service lines across the state. A subsidiary of Electra Group, Afikim grew to become one of Israel's most prominent public transportation companies, with over 1,100 buses, 1,700 employees and 60 million customer rides annually. Afikim's vision is to lead the public transportation sector in Israel, to provide optimal and convenient services to its customers, aided by cutting-edge technology and proven use-cases from around the globe.