Laird Superfood was born when pioneering big wave surfer Laird Hamilton set out to find a better morning routine to improve and sustain his performance on the waves. He began experimenting with adding healthy plant-based fats and other real-food ingredients to his morning cup, eventually perfecting a recipe that not only sustained his energy, but tasted incredible. This founding spirit still flows through every product we make. From your day’s first cup to your last snack, we believe everything you put in your body should fuel the best version of yourself.