Several wine producers started the Vino Nobile Consortium in 1965. Its aims are to protect and promote the image of the Vino Nobile di Montepulciano, both in Italy and abroad. These goals have since been extended to the Rosso di Montepulciano(The Montepulciano Red Wine) and the VinSanto produced in the area. Today, The Consortium is made up of 90% of the producers of Vino Nobile. It is currently in contact with institutes and organizations both in Italy and abroad that are in some way connected with “the culture of wine”. It guarantees the presence of its products at the most important Italian and international exhibitions and trade fairs. The Consortium watches over the quality of its wines by following the different phases of production , from winemaking (vinification) to aging - at the individual wine cellars. It employs experts who guarantee periodic tasting until the product is submitted to DOCG boards (which guarantees the origin and the typical characteristic of the wine). The Consortium hands down opinions and offers proposal regarding the production, programming and politics of vine growing and wine producing policies. This role keeps it in contact with the most important public institutions in the sector.