History: Diamond’s core principles were created through a reflection of more than three decades of produce trading, trial and error. After years of repeating mistakes and countless win/lose relationships, we had a major realization: There is a better way. Mission: Diamond’s mission is to integrate established produce principles with technology-enabled innovation, delivering maximum value to our trading partners. Vision: Streamline procurement, logistics and receiving by combining proven systems with automation of key operations, achieving exceptional service. Diamond creates scalable, customized, value-add solutions to help predict and manage our volatile market place in real time, delivering best-in-class tools and products that constantly challenge, reshape, and redefine industry standards.