AR is a technology company that provides end-to-end solutions for the hospitality industry. The company was founded in 2011 in India, with the goal of helping hotels and other properties optimize their online distribution, revenue management, and operational efficiency. Since then, AR has grown to become a leading channel manager, with over 30K hotels that include independent luxury hotels, homestays, and chain hotels. AR products and services are designed to be scalable, customizable, and user-friendly, with a strong focus on automation and real-time data analysis. Some of the popular products offered by AR include a Channel Manager, a Revenue Management System, and a Booking Engine. The company also offers a range of services, including implementation and onboarding, training and support, data analytics and business intelligence, and consulting and advisory. One of AR' key strengths is its commitment to innovation and research and development. The company invests heavily in developing new technologies and features that can help its customers stay ahead of the competition. AR also places a strong emphasis on customer service, with a team of experienced hospitality professionals who provide personalized support and guidance to help customers make the most of its products and services. Overall, AR aims to be a trusted partner for hotels and other properties, providing innovative and customized solutions that can help them overcome challenges and achieve their business objectives.