On 10 Dec 2021, IOOF Holdings Ltd was renamed to become Insignia Financial Ltd our new enterprise brand. While proud of our 175-year heritage as a friendly society, the time had come to have a corporate brand that reflects the organisation today, and the opportunities ahead. Our ambition is for Insignia Financial to be the symbol for financial wellbeing in Australia, making financial literacy, coaching, guidance, advice as well as products and services more accessible to more Australians. Our IOOF products and services will continue to exist and meet the needs of our clients alongside other brands within the group.