Our role is to represent the packaging industry as a key sector in the New Zealand economy and one that underpins domestic and international products and services. The global marketplace faces increasing demand for safe, environmentally sound products and packaging; this is placing increasing scrutiny on the supply chain, such as packaging producers in New Zealand. Our philosophy is to promote a whole-of-life approach to balancing environmental, health and safety impacts/outcomes and economics throughout the product’s lifecycle. We work with specialist organisations and consultancies to educate our members on emerging or new trends of importance such as anti-counterfeiting measures and traceability. We provide specific data on the packaging industry in New Zealand including demographic information, GDP contribution and information nationally and regionally for data sets such as employment and business units. We champion initiatives which improve industry and consumer awareness that good packaging prevents more waste than it creates. We offer a wide variety of opportunities through seminars, workshops and social gatherings for members to network with other companies and service providers for mutual benefit.