ElementOra Pvt Ltd is a mobile product start-up by 4 industry professionals that aims at simplifying User’s lives by making time and context specific recommendations with a measurable Time, Money and Joy value. It has been conceptualized to change the way we look at and put to work technology in general and mobile applications in specific. Who is ELE? ELE is your friend, guide,researcher, advisor It is envisioned to change the physical-to-digital paradigm of web and mobile application ecosystem into digital-to-physical paradigm. ELE aims at using the digital world to make the experience in the physical world more enriching and fulfilling for its Users. The etymology of ElementOra is from the Element of Oracle that would be put to work– Know the user personally to make just in time contextual recommendations that would result in higher level of fulfillment across the trinity of Time, Value and Joy. Like a true friend, well-wisher, guide, ELE will discover the user’s preferences, wishes, goals and would try and get the best from the digital world to make his/her physical world more fulfilling across the physical, social, emotional and spiritual planes of existence. What it does? ELE will Discover you and Will understand you in the form of your needs, requirements, likes, dislikes, time schedule, relationship network, goals (short, medium and long term goals) Will decipher your important and urgent needs Will develop an understanding of your assets, and liabilities, strengths and weaknesses Basis the above discoveries and Will make JUST in TIME, HERE & NOW RECOMMENDATIONS with an objective of generating TIME, MONEY or JOY Value by saving your time, saving or generating money or making your HAPPIER thereby resulting in higher level of fulfillment from every moment spent.