Launched on 11 March 1993 with a team of just three, Triad has evolved from just creative advertising to providing its clients with creative solutions to overcome their business issues. Over two decades, Team Triad has grown to over 100 and the agency has transformed into a fully integrated total communications solutions provider through the strength of its subsidiaries. Pursuing a strategy of backward integration strategy, Triad has established subsidiaries such as Printage– a printing press, Imageline for pre-press work, Emagewise for Annual Reports, Hammer Workshop for outdoor work, Taprobane Studio - an in-house photography studio, 35 km for TV production, Hardtalk to handle PR work and Triad Total for BTL work.