The last two decades of liberalization has dramatically changed the business and social landscape of India. Retail has evolved. The consumer is spoilt for choice in any industry. Lifestyles have escalated up. Businesses have become technology driven, customer-friendly and volumes and profits have multiplied. Processes across the industries have become lean, mean and efficient. And yet… There are some sectors in the Indian business landscape where things have remained the same. Age-old processes and slow penetration of technology have led to a general decline in the face of global competition and mega-corporations have swamped the terrain bringing in modern state-of-the-art practices. If you are on this page, our guesswork is that you are either a big or small player in the Indian jewelry industry, or you are curious about Indian jewelry designs, or you are a consumer of jewelry or a connoisseur of Indian jewelry designs. Characterised, traditionally by small and medium entrepreneurs who have remained the back-bone of the industry for millennia, today the industry is afflicted by the very same processes that had held the industry in good stead when things were not so technology-driven. And today, there is a huge gap in the market which is eager to embrace modernity without sacrificing the robustness of the tradition. Is it possible to embrace modernity and at the same time remain traditional? Well, this is India. And here, it’s not only possible but also a perquisite for long-term sustainable success. Infinijewel is a platform bringing together goldsmiths and retailers, designers and manufacturers, buyers and suppliers, marketers, branding agents and many unseen, unsung heroes from the industry creating jewelry masterpieces for the global stage.