Change is nothing new. We have always had change and welcomed it.  It’s just that in a surfeit of change it can all start to feel a tad overwhelming, tiring and tedious. What matters is knowing which change is worth going for. Fear of change is what stops us in our tracks. Leading effective change is all about knowing how to break down the sticky walls of change resistance and changing our perspective. We're not afraid of change. In fact, we embrace it with open arms. From global keynote business leaders to interactive interview panels of local disruptors, B.I.T.E. Conference has proven to be the hub for all things innovative, brave and brilliant for the past four years.