The LUMS Media Arts Society, undoubtedly one of the largest and most happening societies at LUMS, inspires all those who recognize the ever growing importance of media as a powerful channel for human expression. LMA is dedicated to promoting creativity via the different forms of media available to us today. From its inception, LMA has been involved in varied media ventures including photography and film making. LMA seeks to become the primary outlet for students who want to express themselves in different forms and polish their skills thereby streamlining their creative zeal towards meaningful end products. Apart from the production of films, LMA organizes and hosts various events that highlight the importance of media and serve as outlets for innovative and productive activities. The main events are FiLUMS, the annual All Pakistan short film festival; Olympiad, a manifold event celebrating art and media; The Intra LUMS Movie Trivia; and Film Realm, a movie trailer, music video, scriptwriting, speed filming and photo essay competition. Not only are these events attended by the leading universities and schools of the country and many talented individuals, but they also receive immense media coverage and celebrity attention.