Hello, business strategy. Meet marketing strategy. Pennebaker knows how to make these two get along. Pennebaker is an almost 40-year-old branding and marketing communications firm that helps businesses grow, change, and prosper. Our unique, award-winning approach to branding, advertising, investor relations, and employee communications starts with developing a targeted strategy, then implementing the most powerful creative marketing imaginable. If the creativity doesn’t move the ball, it’s just art. (Not that there’s anything wrong with that.)