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Shai Sasson
Vp Programmatic at Woobi
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Work Experience
Vp Programmatic
Present
Company Details
51-200 Employees
Woobi is an award-winning technology company with offices in New York, London and Tel Aviv. The company's programmatic in-game video ad platform enables brands and agencies to plan around audiences, buy when users are open to engage, and optimize their global advertising using verified data. Having partnered with premium publishers, and through its direct SDK integrations, Woobi enables unique native placements, proprietary targeting and unparalleled optimization capabilities. By working with the largest in-game companies and with over 2.6 billion game players worldwide, Woobi’s unique single point of access provides the most scalable, qualitative and extensive in-game audience reach for both agencies and brands. In addition, combining the scale of games, with programmatic capabilities and deep user data (1st and 3rd party) provides advertisers with unparalleled targeting capabilities and engagement opportunities. By creating deep engagement opportunities through in-game advertising, brands can now interact with their audiences where they spend their time and undivided attention, increasing brand affinity, campaign impact and overall effectiveness. For more information visit: www.woobi.com
Year Founded
2009
Social Media
LinkedinFacebookTwitter
Industry
Technology, Information and Internet, Advertising
HQ Location
9 Ehad Ha'am st Shalom Tower, East wing, 14th floor Tel Aviv, Select 6525101, IL
Keywords
Video AdvertisingProgrammatic AdvertisingIn-Game AdvertisingMobile AdvertisingNative AdvertisingReal Time BiddingDemand Side PlatformsBehavioral TargetingSupply Side Platformsand Data Management Platforms
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