LiCC Jeans launched in 2008, achieved rapid success with its acceptance at leading department stores in Sri Lanka and today LiCC has become the leading denim wear brand with exceptional popularity amongst its discerning customers. A venture of the Hirdaramani Group, a pioneer in the Sri Lankan apparel industry, LiCC Jeans comes with a 100+ year heritage of experience in retail and apparel. Leveraging Group synergies, LiCC Jeans are designed and manufactured to international standards and in line with the latest global trends. LiCC is renowned for its intricate detailing, progressive washes and exceptional fit. LiCC has also embarked on exports to the Asian market with plans to expand to other markets in the near future.