We advise investors who are looking for superior absolute returns on their investments in India over a relatively long period. We believe that the correct model to achieve such returns is to apply a disciplined private equity approach to public markets investing. AUM’s approach to creating value is simple. Our emphasis is on businesses with relatively simple models that offer significant growth opportunities, are led by strong management teams and available at valuations that are reasonable relative to their growth potential. We embark on a rigorous diligence process to validate these aspects before making any decision and monitor businesses closely after investing to ensure the enduring validity of the investment thesis. Our deep, on-the-ground relationships enable us to identify investment opportunities and trends early which allow us to enhance returns for our investors. AUM’s founders have a successful track record of over 20 years in investing, monitoring and exiting public and private equity investments and also in raising capital and providing strategic advice to businesses in India. AUM’s senior team has worked together for 15+ years across multiple MNC financial organizations in India and globally. AUM Fund Advisors LLP is a SEBI registered Investment Advisor based in Mumbai, India.