Antica Erboristeria, founded in Rome in 1960, is a company specialized in hair colouring and haircare products enriched with organic certified herbal extracts. First haircolouring company B Corp certified, Antica promotes conscious cosmetics and sustainable development by integrating social and environmental objectives in its goals. The company headquarter is LEED certified, complying with the highest standards of energy efficiency, and it committed to be carbon neutral by 2030, 20 years before the date fixed by the Paris Agreement.