PRIDE began in 1989 with a small cohesive and high-performing group of independent dealers who wanted more from a buying group. Today it is a Member-owned organization with 100+ experts in commercial foodservice and food retail equipment, smallwares, bakeware, tabletop, janitorial and supplies dealerships located throughout the United States, Canada, Mexico and the Cayman Islands. PRIDE connects the industry's leading foodservice equipment and supply dealers with regional and the North American Association of Food Equipment Manufacturers to obtain competitive purchasing for those dealers' customers. PRIDE is dedicated to maximizing sales and profitability of Member dealers. It provides several other valuable services ranging from personalized catalog and flyer marketing to website hosting. PRIDE shareholders are a diverse group of foodservice professionals throughout the United States, Canada, Cayman Islands and Mexico. They specialize in specifying, designing, and supplying foodservice and food retail establishments. They also coordinate and collaborate with channel partners, suppliers, intermediaries, third-party service providers, and operators. In October 2016, we changed our name to match our new focus – PRIDE Centric Resources, Inc.