OUR MISSION Empowering Excellence in the People Analytics Community At SPA, we are committed to fostering a vibrant and inclusive community where people analytics professionals can thrive. Our mission is to empower excellence by providing resources, support, and opportunities that elevate the practice of people analytics across the globe. WHY WE STARTED In recent years, the field of people analytics has seen remarkable growth, with professionals eager to connect, learn, and advance their practices. However, despite the increase in meet-ups and gatherings, there has been a noticeable lack of consistency in protocol and content, with many events heavily reliant on vendor participation. Recognizing the need for a centralized, vendor-neutral space where practitioners of all levels can communicate, network, and grow, the Society for People Analytics was born.