Paybay is a Made in Italy Digital Company, leader in Electronic Payments, VAS and Digital Payment Advisor. Paybay is the best partner for Authorities, Organizations, Bank and Financial Institutions, Industries and Retailers. Company's core business is: Payment, Couponing, Ticketing, Loyalty and Mobile Development. With multi-channel and multi-service data-driven proprietary platform, Tytn, ensures: - an extreme services customization about Couponing, Ticketing and Loyalty; - the operation of a system for acquiring and processing modular, custom-oriented, with a high level of Security; - the effectiveness of a BI and data Analysis system, aimed to improving Customer Profiling for commercial and statistics ends. As a partner of “Poste Italiane”, for which has realized the technological engine Sconti BancoPosta (awarded in 2011 as world best Loyalty program), Paybay has a know-how 360° on implementation and management of privative loyalty programs and co-branding loyalty programs. In Software Development area, Paybay has a leading role, close to big companies, in design, development and supply of “ad hoc” applications, tailored on specific company needs. Paybay has a dedicated development team to create Social and Mobile App, iOS, Android, and Windows Phone based. Paybay is one of the most active companies in Italy working in ICT research, with three research labs in Italy: Rome, Genova and Naples.