IDeA is a multifaceted not-for-profit charitable foundation incorporated in Armenia. Our purpose is to run and support long-term economic, social and cultural programs targeted at strengthening and prospering Armenia and the Armenian identity all over the world, as well as supporting other social impact initiatives globally. Together, we will develop Armenia’s philanthropy infrastructure. And develop and support initiatives that build toward this future, including those launched and sponsored by Ruben Vardanyan and his partners.