Shado is a company born to design next-generation TV channels and interactive formats able to reach everyone in every way. TV experiences now are short, on-demand, cross-platform, viral, user-generated, on-the-go and the advertising market is starting to join this global opportunity. SHADO knows that new wealth is in the digital market and for that reason SHADO is working to design strong, brilliant and performing contents. SHADO provides ideas, products and services to broadcasters that want to join the internet in the most innovative way and to brands that are ready to use TV as a communication language, able to generate revenues from their contents, thus becoming a real media company.