YEPAŞ supplies electricity to a wide range of customers around Turkey from industrial sites to individual households. It is also authorized to sell electricity to ineligible consumers residing in the region covered by Yeşilırmak Electricity Distribution Inc. (YEDAŞ); to eligible consumers, who do not exercise their eligibility rights; and to eligible consumers, as a supplier of last resort, over the retail sale tariff regulated by the Energy Market Regulatory Authority (EMRA). Offering its customers quality, reliable and uninterrupted electrical power, an essential component of life, at affordable prices, YEPAŞ constructs all its business processes to drive sustainable customer satisfaction and continues its well-established journey of success, offering respectful and rapid services. Offering its customers innovative and customer-focused marketing and sales services, YEPAŞ leverages its high-tech infrastructure to develop products, services and solutions to accommodate customer requirements. YEPAŞ boasts the most developed hardware and application infrastructure in the power retail industry thanks to major IT investments. Although at first sight price seems to be the principal factor in power supply, it is actually the market experience, know-how, and quality of pre-sales and after sales services of the supplier that bears major significance. YEPAŞ offers products and services that cater to its customers' needs by understanding the industries its customers operate in and running accurate analyses. On the one hand, YEPAŞ operates in its core business of selling electricity to its eligible consumers of industrial and commercial sites, and on the other, it gives direction to the industry by the effective solutions and services it creates according to rapidly changing market dynamics. The company tracks customer needs closely and supports customers’ activities in their lines of business through custom strategies based on customer-specific analyses.