In the ever-evolving landscape of the media industry, the truth remains evident: one size doesn't fit all. This realization has sparked the rise of independent media agencies, such as the recently established STAFF in Turkey, aiming to offer personalized, hands-on services tailored for both local clients and global clients with a local focus. STAFF, founded by industry veteran Bulent Yar embodies this vision with his wealth of experience, keenly identified the unmet needs within the market and recognized the often-overlooked opportunities. STAFF emerges not just as a business entity but as a response to a crucial demand in the industry — a nimble and client-centric media agency dedicated to bridging the gap between local nuances and global strategies.