AKQA Bloom is an autonomous new agency that will deploy vibrant thinking and bold ideas to help respond to the challenges of our time. Bloom’s mission is to protect our planet, open minds and enrich lives by inspiring companies to make an impact that goes beyond communication. Bloom’s hope is that cross-disciplinary collective action will help to spark an industry-wide shift in attitudes and contribution through our shared humanity and societal responsibility. By connecting culture with contribution, we believe that difficulties are not inevitable, challenges are not insurmountable and creative expression infused with meaning will help confront the obstacles that face a world that’s in constant change. No good action is ever too small or too late.