Dynamo Retail Group is the result of a merger of Bike Totaal and Biretco. Dynamo Retail Group operates three franchise formulas: Bike Totaal, Profile 'de Fietsspecialist' and Fietswereld, and the buying group Dynamo Retail Service. With over 750 shops in three different countries (the Netherlands, Belgium and Germany) and a broad range of services Dynamo Retail Group is a leading organisation in the bicycle retail industry.