Base is one of the leading social media companies in Turkey. The greatest factors of Base’s efficiency is its founders‘ 360-degree knowledge in marketing communication alongside conventional experience in public relations. The multifaceted experience in communication obtained by the partners in their previous professional careers and their success at adapting such experience into the new media of communication allowed them to separate themselves from other agencies who lack the language of the communications industry. By transforming this background into benefit for itself and for the brands that attempt to follow the latest technological changes into the world, Base continues to advance rapidly and make its name heard.