Mars Cinema Group is by far the largest operator of movie theaters in Turkey operating 74 multiplexes in 28 provinces under the Cinemaximum brand. The company has a box office market share of 50%, a cinema advertising market share of over 90% and is the leading distributor of movies in the country. In June 2016, the company was sold to the CJ Group of Korea for a total consideration of US$800 million, making it one of the largest private equity exits to-date in Turkey and one of the most sizeable transactions in the cinema space globally.