Game is a trusted brand with a 51-year heritage of delivering the best value on quality merchandise for African consumers, through its 118 stores in South Africa and 28 throughout the rest of Africa. Since its inception in 1970, Game has been focused on providing its customers with unbeatable prices, which is reinforced through the Game Price Beat Promise. Game continues to leverage Walmart and Massmart’s strong supplier relationships to secure the best deals for its customers.