Marketscience is an independent, advanced marketing analytics and solutions company that unifies technology, data, and modeling solutions to drive client results. Launched by industry veterans, David Dixon, Peter Cain and Sebastian Shapiro, Marketscience is headquartered in New York City and employs a global team who work across clients in consumer goods, B2B, retail, telecom, financial services, and more. Recognizing that analytics are at the center of many organizations’ marketing strategies, Marketscience was conceived to be a full service, radically transparent analytics partner. Marketscience provides a full scope of marketing analytics services including marketing mix modeling (MMM), multitouch attribution (MTA), customer data analytics, quantitative survey analytics, scenario planning and optimization, and marketing change management. Structurally, it is designed to seamlessly accommodate the different requirements of a broad range of client business models including DIY (do it yourself), DIFM (do it for me) and DIWM (do it with me) – each of which has unique staffing, operational, technology and partnership demands. Marketscience has developed solutions to address each of these. Dixon, Cain and Shapiro each bring more than 20 years of expertise and innovation in advanced marketing analytics, global marketing, management consulting and organizational leadership.