The New Standard In Chalk. Friction Labs was founded by rock climbers who wanted a better chalk product because they demand the strongest, most reliable grip in the game. Now, after leading the industry for almost 10 years, our chalks are used and trusted by athletes and competitors across a wide range of sports. #chalkupless #frictionlabs Banner image: Friction Labs Pro Daniel Woods on the first ascent of The Process, V16. Buttermilk Boulders, Bishop CA. Photo: David Clifford