Scotts and Co. is a multi-channel retail business including the brands “Scotts of Stow”, “The Original Gift Company” and “Bloom”; the business largely trades with its customers through mail order supported by three flagship retail outlets based in Stow-on-the-Wold and an increasingly successful web business. Online still only represents around a third of all transactions and as a business we are now working on a strategy to change this; moving customers to either transact online or become pureplay shoppers. There are a number of approaches we are taking to deliver this including increasing our web only ranges and delivering a true multichannel experience. We are looking to improve our Customer Experience, improve our websites and deliver a strong CRM program. Scotts has over 25 years of Cotswold Heritage, and has utilised this to help the group’s business grow significantly with net sales exceeding £60m. The business is privately owned with sites in Swindon and Stow-on-the-Wold.