About Musco Family Olive Co. Olives are the only thing we do, and we do it with dedication, pride, and fun. Musco Family Olive Co. is a privately held family business. Rooted in expertise from the olive groves of Italy and built over many generations of active family involvement, Musco has become the leading supplier of table olives in America. We owe our success and prosperity to our extended family of employees, olive growers, vendors, business partners, and of course to our customers. They are the strength, support, and the very roots of Musco Family Olive Co. The Musco Family Heritage From the olive groves of Italy to the warm inland valleys of California, our founder, Nicolo Musco, brought an entrepreneurial spirit and a dedication to quality to the business of olives. Our heritage is rich and our vision remains just as strong as the day Nicolo determined to make it in America. The fruit doesn't fall far from the tree From the time he was a young child in Italy, Nicolo Musco worked in his family's merchant business, peddling olives, cheese, and other food from village to village on his donkey-driven cart. Nicolo started his American success story in 1922, moving from Italy to New York to start an Italian food distributorship. Nicolo's entrepreneurial spirit combined with a heritage that spans back many generations as a long-standing merchant of Italian food products, led him to seek his future and fortune in the olive groves of California. Nicolo brought with him from Italy a quote and a belief that "when the sun shines, it shines for everyone." Taking this to heart, he and his young family left New York and moved to Northern California to realize a dream and produce olive oil and specialty olives. They settled in the fertile valley town of Orland, California, finding the land similar to the Mediterranean climates of home. He opened an olive oil and specialty olive facility and incorporated Musco Family Olive Co.