Interactive Ontario (IO) is the trade association representing the video game and interactive digital media (IDM) sector in Ontario. IO’s members produce, commercialize and export interactive digital entertainment and edutainment such as video games, extended reality applications (VR, AR, MR) and eLearning content. IO’s mission is to inspire, unite and enable Ontario’s IDM industry to achieve long-term growth and prosperity. Through advocacy, connections, insights, resources, programs, and building meaningful partnerships with the industry and its stakeholders, IO is dedicated to positioning Ontario as a leader on the world stage.