At Fulon We feel the Customer Relationship Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a campaign or sending a birthday coupon or a reminder of an offer to buy. The abandoned cart reminder from store that you added a product to your shopping cart but never clicked “buy.” Across the eCommerce industry, automation has become a key to success: Nearly 80 percent of top-performing companies have used marketing automation for more than two years, according to the research firm Gleanster. Our Brand Story Our story of brand name is a Full On focus on Customers of eCommerce Brand Store. It goes back to the time when we were small Amazon Sellers and realised that most of the Amazon sellers are completely focusing on their products while Amazon itself is focusing on their Customers and becoming a $ trillion company. We did research of using the same approach as Amazon to focus on the Automation of Sales and Marketing with customer-centric approach. Our challenge was there was no such integration tool that can integrate the data from a various marketplace like Amazon, eBay, Shopify, Walmart, etc. and make sense of the data to give deep insights on their customer behavior and automate the sales and marketing with customer focus approach. This was the trigger point of building an app to connect best eCommerce marketplaces like Amazon with the best Sales and Marketing CRM software with full Customer Data Analysis. Our Mission There is a story of each customer and the journey they take to come and visit your store or buy your products from the different marketplace to become known personally with your Brand. Fulon’s mission is to capture each customer journey and story and have a strong relationship where customers feel being part of the Brand family. Empowering every eCommerce Brand to build a successful business-like Amazon by laser focusing on Customers using data driven and customer centric approach.