APA designs, develops, owns and operates experiential destinations globally and consults companies in the hospitality, retail and entertainment industry on how to activate their destinations and venues. We work with partners to enhance their stated strategies. We minimise impact by designing sustainable concepts that blend and enhance their destinations and provide positive experiences for visitors and locals alike. Our concepts draw visitors to locations and generate vast amounts of positive social media and publicity benefitting the local area, residents and stakeholders. APA operates socially responsible businesses. We strive to adhere to sustainability best practices and work with community organisations, charities and causes to develop fundraising initiatives and events for the underprivileged and individuals with disabilities.