The Flower Hour normalizes cannabis consumption through education, curated tastings, personalized experiences, and brand activations. We work with licensed and ancillary operators to facilitate brand activations and grow consumer understanding, confidence and brand awareness. Our expertly curated tastings aim to connect individuals within the industry, as well as welcome new consumers to the holistic, beneficial and fun properties of the plant. Taking cues from wine tastings and brand activations platforms, we act as an intermediary between cultivator and consumer by showcasing a variety of brands and forms of consumption at our events. We utilize consumption-friendly spaces and guide select clientele through an educational lens to further our clients understanding and appreciation of the cannabis plant while showcasing established, emerging and up-and-coming brands alongside ingestion methods while focusing on cannabinoids and terpenes profiles.