Our mission is to make beautiful, well-made, inclusively cool product while using the power of business to give back and shift narratives around social injustices. For every State bag purchased, we'll support American children and families in need ... in the ways they need it most. Our giving initiatives include donating fully-packed backpacks at our signature bag drop rallies, fueling #WhatDoWeTellTheKids activations and special projects with partner charities and schools in which we so deeply believe. As State's platform continues to grow, we view it as a responsibility and vehicle to shed light around social injustices happening every day here in the US. In 2016, we launched our #WhatDoWeTellTheKids initiatives, aiming to tackle the most challenging issues of our time by simply asking the question, "what do we tell the kids?"