The Passion Group is a full service event marketing and management company with a specialization in events targeted to the elusive college market. Since our inception in 1983, our nontraditional approach has always remained consistent with seamless execution of experiential and digital marketing campaigns. Our continuous company improvements have supported the development of new programs and technologies for immediate measurement. Through our experience, we've learned that the key to building significant market share is to secure the future trend-setters of America, college students and U.S. Military Service men & women. These are the groups representing billions of dollars of spending power and the greatest opportunity for marketers. Contact us for more information and let The Passion Group be your guide to the party!