Spice Digital Limited, previously known as Cellebrum Technologies Limited, is a market leader of Mobile Value Added Services (MVAS), mobile applications and Internet products & services. They are a part of the Spice Connect – a US $2 Billion conglomerate promoted by Mr Dilip Modi. SDL is also the innovator of the services like Mobile Radio, Mirchi on Mobile (Radio Mirchi), and BGM that is background music during call along with live feed from religious shrines on mobile. SDL has delivered various products and services over IVR, SMS, USSD, WAP & App with over 50 operators across 30 countries worldwide & over 40 Enterprises and has exclusive tie ups with Government organizations and Enterprises to provide mobile solutions.