The Bhaskar Group is one of the largest media groups of the country and is the largest read newspaper group in the country with over 2.67 crore readers. The new wave of private FM radio which started in 1999 prompted the group to make a foray in FM where the group decided to apply as a serious contender in the second round of license allotment by the Government. In order to utilize the immense print potential of the group in some of the major cities and towns of the country, the group strategically bid for 18 licenses and won 17 out of them, the only one left out being Baroda. Synergy Media Entertainment Limited is a wholly owned company of the Bhaskar group who has acquired these licenses in the following cities; Madhya Pradesh – Indore, Bhopal, Jabalpur, Gwalior Chhatisgarh – Raipur, Bilaspur Rajasthan – Jaipur, Jodhpur, Udaipur, Kota, Ajmer Gujrat – Ahmedabad, Surat Punjab – Chandigarh, Jallandhar, Amritsar Maharashtra – Nagpur The Brand: The brand was decided as MY FM. As it is a right reflection of the one-to-one relationship with an emotional ownership of the medium with the listeners. The Brand operates at the single frequency : 94.3 over all stations.