Favful is the first beauty social commerce in Malaysia, dedicated to helping people feel stress-free and certain in their personal grooming decisions. Since launching in 2016, Favful has grown into a trusted community marketplace for people to get advice, and purchase curated community recommendations based on their shared skin type, purchase behaviour and product sentiment through its recommendation engine. Founded by Sasha Tan, who was listed as Forbes 30under30 Asia Retail and Commerce, Favful is backed by Gobi Partners, 500 Startups, Segnel, Rentracks (6045:JP) and won “Top 20 Winner of K-startup grand challenge”. Find more information about how Favful is redefining the journey of beauty decisions at www.favful.com.