Opportunity is in your data. But you need to ask the right questions to unlock it. At Theory+Practice, we are experts at helping large enterprises in finance, retail and consumer packaged goods put their data to work. By pairing behavioural economics with state-of-the-art AI technologies we help you truly understand your customers and build business strategies that drive results. Some of the use cases we’ve solved include: Dynamic and regional pricing optimization Truly personalized purchase recommendations that improve basket size and point of sale conversion Demand forecasting that predicts demand with 95%+ accuracy Matching financial customers with the best products and services for them Our global team of PhD economists and data scientists partner through implementation to help you achieve value quicker, and scale to new use cases.