We’re an independently minded and independently owned sparkling water company. Our passion for sparking moments of “full-flavor wow” with authentic, custom-created flavors sets us apart. We Water Down Nothing. Waterloo was founded in 2017 with an unwavering commitment to create better-tasting, better-for-you sparkling waters that support a healthy, active lifestyle. A refreshing change from the usual, we break through the “sea of sameness” in sparkling waters with authentic flavors and lively carbonation - full-flavor artistry in purified sparkling water.