To establish a dynamic NSW Thoroughbred Racing Industry which advances participation,ensures integrity and delivers quality racing at all levels Provide a committed, user-friendly, professional and cost-effective administration which uses best business practice in serving all aspects of the NSW Thoroughbred Racing Industry. Provide Leadership and Strategic Direction to ensure the NSW Thoroughbred Racing Industry achieves revenue growth, profitability and greater returns to Owners and Industry Participants. Provide a Racing Product that appeals to all demographics, and takes all actions necessary to guarantee integrity and confidence in the sport. Maximise betting turnover on NSW Thoroughbred race meetings by accommodating punters’ needs and desires, and work with Tabcorp to promote new wagering products that reflect changes in demand.